KEPINSKI
Social Media & Branding
GET YOUR SOCIAL TOGETHER
Unlock the Power of Social Media to Grow Your Business — Without Feeling Overwhelmed!
If you’re a small business owner or entrepreneur trying to break through the noise, social media can seem like a confusing, time-consuming beast. But it doesn’t have to be that way.
Join my 3-hour Social Media Mastery course designed specifically for busy business owners like you.
You’ll get:
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Clear, no-BS guidance on how Instagram, TikTok, and LinkedIn work and why they matter.
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Insider data and proven tactics that actually get results.
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Hands-on training to create eye-catching content fast, even if you’re not a pro.
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A step-by-step plan to grow your audience, boost brand awareness, and turn followers into leads.
Stop wasting time guessing. Start using social media to grow your business the smart way. Sign up now and watch your brand awareness—and your sales—take off.
Course Information
Why: To get new leads to your business
Where: Online, Microsoft Teams
When: Scheduled on demand
What: 3-hour digital workshop
Who: Employees, entrepreneurs or small-business owners looking to learn how social media can do some of the sales work for you.
Syllabus
Module 1: Social Media Basics — The Foundation (50 minutes)
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Why social media matters for small businesses
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Overview of Instagram, TikTok & LinkedIn: audiences, content styles, and business potential
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Key platform features & user behaviors
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Data-driven insights: user stats, engagement rates, and ROI from recent studies
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Understanding the algorithm basics and how platforms prioritize content
Module 2: Crash Course in Content Creation for Instagram, TikTok & LinkedIn (50 minutes)
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Instagram: Content types (feed, stories, reels), hashtags, engagement hacks
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TikTok: Trends, challenges, short-form video creation, sound and editing basics
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LinkedIn: Professional storytelling, article publishing, video and post ideas for thought leadership
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Practical tips and tools for efficient content production
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Examples of high-impact posts and campaigns from small businesses
Module 3: Building Your Social Media Strategy & Plan (50 minutes)
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Setting realistic goals: brand awareness, leads, engagement
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Defining your audience & buyer personas
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Content planning: frequency, themes, and formats
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Tools for scheduling and analytics
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Measuring success: KPIs and adjusting your strategy
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Creating your personalized 30-day social media action plan