KEPINSKI
Social Media & Branding
GET YOUR SOCIAL TOGETHER
Unlock the Power of Social Media to Grow Your Business — Without Feeling Overwhelmed!
If you’re a small business owner or entrepreneur trying to break through the noise, social media can seem like a confusing, time-consuming beast. But it doesn’t have to be that way.
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Join my 3-hour Social Media Mastery course designed specifically for busy business owners like you.
You’ll get:
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Clear, no-BS guidance on how Instagram, TikTok, and LinkedIn work and why they matter.
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Insider data and proven tactics that actually get results.
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Hands-on training to create eye-catching content fast, even if you’re not a pro.
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A step-by-step plan to grow your audience, boost brand awareness, and turn followers into leads.
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Stop wasting time guessing. Start using social media to grow your business the smart way. Sign up now and watch your brand awareness—and your sales—take off.
Course Information
Why: To get new leads to your business
Where: Online, Microsoft Teams
When: Scheduled on demand
What: 3-hour digital workshop
Who: Employees, entrepreneurs or small-business owners looking to learn how social media can do some of the sales work for you.
Syllabus
Module 1: Social Media Basics — The Foundation (50 minutes)
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Why social media matters for small businesses
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Overview of Instagram, TikTok & LinkedIn: audiences, content styles, and business potential
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Key platform features & user behaviors
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Data-driven insights: user stats, engagement rates, and ROI from recent studies
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Understanding the algorithm basics and how platforms prioritize content
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Module 2: Crash Course in Content Creation for Instagram, TikTok & LinkedIn (50 minutes)
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Instagram: Content types (feed, stories, reels), hashtags, engagement hacks
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TikTok: Trends, challenges, short-form video creation, sound and editing basics
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LinkedIn: Professional storytelling, article publishing, video and post ideas for thought leadership
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Practical tips and tools for efficient content production
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Examples of high-impact posts and campaigns from small businesses
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Module 3: Building Your Social Media Strategy & Plan (50 minutes)
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Setting realistic goals: brand awareness, leads, engagement
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Defining your audience & buyer personas
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Content planning: frequency, themes, and formats
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Tools for scheduling and analytics
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Measuring success: KPIs and adjusting your strategy
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Creating your personalized 30-day social media action plan